Launching of Panache Hub


by Tazkia Tarannum

Panache has launched its latest venture Panache Hub and initiative to promote and empower the women of Bangladesh through showcasing their clothing lines under one roof on August 4.

During its inauguration designer Humaira Khan was present as the chief guest. She praised the initiative of the aspiring designers and encouraged them to go further with their endeavour. Sabera Anwar the organiser of the event and CEO of Panache Hub believes fashion conscious crowd will welcome her initiative as this fashion house will flaunt the creativity of twenty five different designers.

The atelier has a chic and minimal decor. The white walls and elegant decor pieces accentuate the vibe of the studio. Different corners are allocated for different designers and during the launching a number of them were present and happily briefed the customers about their collection.

Most of the designers here have already been working in our fashion industry for a long time. Some worked from home while others resorted to online pages to reach their customers. So when a person visits this place they can opt for their tried and tested brands or explore other lines. As expected each of the twenty five designers have their signature style so the versatility of the collection will catch any fashion connoisseur’s attention.

To name a few designers you can get collection of Atif Alia, Sasha Chowdhury, Farzana Jannat, Sabera Anwar, Kantam, Asha Syed, Raisa Iftikhar all under the same roof in here. Though most of the pieces are heavily influenced by the fashion scenario of our subcontinent, a significant number of attires depict our traditions well while many outfits display tasteful fusion of eastern and western trends.

Roots by designer Kantam strives to go back our roots, hence she designed gharara inspired trousers that can make any outfit look modish. The frilly bottom can easily add an edge to your look when it’s paired with a kameez, top or even a kurti.


Like Kantam, Marjana of La Boutique loves to make use of our traditional fabrics like Muslin, Bexi Gerogette, Jamdani etc. Though they both have an inclination to ethnic collection the difference in their collection is very distinct in terms of designs and cuts.

Designer Asha Syed emphasises the most on the tailoring and finishing of her collection. She wants to make everyone feel their best hence she designs clothes for plus size customers as well as the petites. She goes by the thumb rule of good fashion sense, ‘Less is more’ so she experiments with cold shoulders, slit sleeve, V cut dresses, long jackets and keeps the motifs minimal. For the bridal collection she opts for heavy materials and employs zardosi and other patterns and works to go in line with the mood of the festivals.

For the comfort loving crowd, Kinara by Raisa  Iftikhar would be an ideal choice. Her signature sleeves displaying pearls, pleats and a number of variations would catch your eyes instantly. She keeps her collection subtle by mostly choosing pastel shades and comfy chic materials.

From bridal collection to regular wear or fusion attires Panache Hub can cater to your fashion needs conveniently without rendering you bankrupt. They have something for everyone and their price ranges from Tk 1,100- Tk 70,000. Also, the designers strive to provide their customers with exclusive pieces by refraining from repeating the designs. Whether you are looking for a gorgeous bridal wear in lace and muslin or ready to wear regular pieces or elegant attires for parties visit Panache Hub and pick your prized piece.

Panache Hub

House: 48 E. Road: 13C

Block E (1st Floor of Dhaba)

Banani, Dhaka.

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