Naari by Shwapno life: for the women of today

by Tehreen Islam

There are many of us who can’t decide if everyday fashion should be comfortable or trendy. Sometimes trendy clothes become uncomfortable for day to day wear and focusing on comfort makes us look like plain Jane. The good news is that day to day wear has come a long way in recent years. Not only are there a lot of options, but comfy clothes are actually trendy. Now one can go from an office meeting to a day out with your friends without feeling the need to change into something else. Naari by Shwapno Life is the perfect choice for this.
Shwapno Life believes in all women having their own unique styles and choices and understands that modern day women need clothes that are manageable and comfortable. They have launched Naari, which has a wide collection of kurtis in various pattern and colours to help women look stylish in their busy schedule, be it at work or while picking up the kids from school.
The designers have kept in mind maximum comfort and used materials made of premium quality cotton and linen which are highly comfortable for regular wear. They have focused on designs and colour palette for every season which make Naari kurti look fashionable yet corporate when paired with minimum accessories and maximum style. The designers have also considered the hemline cut of the kurtis to give it a proper fit keeping the length under consideration. The colours and designs are plenty to suit the mood and season. These kurtis can be paired up with leggings, tights, palazzo or denim pants for that perfect look. With the perfect accessories, they can be the perfect attire for casual to semi-formal occasions.
Speaking to Shwapno Life, we found out that they have launched 37 designs since mid October last year with overwhelming response. Women of all ages including working women and home makers found designs that suited their lifestyle. The material and design suited the daily activities of these women and hence they didn’t think twice before picking up the ones they liked.
Naari kurtis are available at a starting price of Tk 900. There is also an offer of Tk 750 for each kurti when two or more are bought together. Naari will soon have a range of women’s wear which includes kurtis, tops, shirts and maternity dresses. They will be launching new collections every month to give women’s everyday wardrobe a refreshing update. The next collection will focus on contemporary print, embroidered motifs and mirror work on the yoke. Also, dori-tassel detailing at the back, decked with all-over geometric print to add a bit of ethnicity to the overall look. Women’s shirts will feature mandarin collar and full button closure, decorated with mesh-lace inserts and all over floral- abstract print.
Naari collection is available in Shwapno outlets in Mirpur, Green Road, Uttara, Banani, Gulshan and Wari in Dhaka. Also, it is available in Sylhet, Comilla and Chittagong outlets. You can also order online at They deliver all over Bangladesh.

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