Sohani Launched at Westin

by Alvee Khan

photos by Abdullah Apu

SOHANI, an exclusive designer wear brand of Diamond Chowdhury, was launched on April 29 at the Westin Dhaka in a grandiose manner.
Diamond Chowdhury, a stalwart designer in the fashion industry of Bangladesh, incorporated her decade long experience and expertise to create dresses that represent the tradition of Bangladesh and fulfil contemporary demands.
The ball room of Westin was decorated in complementing colours and patrons, invited guests and members of the media were present at the event to turn into a joyous night for everyone involved.
The event started off with a fashion show flaunting the exclusive hand painted muslin collection of Sohani. Models walked the ramp wearing beautiful muslin saris to everyone’s awe. Afterwards, another group featured muslin saris with embroidery on them. Then was a display of traditional saris with a modern twist, where the models wore the saris in contemporary style.
A performance break soon followed where the band Pandora comprising of Fahim, Mehedi and Dora performed soothing folk and classics such as ‘rongila re’, ‘tomar khola hawa’, ‘bhromor koiyo giya’ and ‘kande hason rajar mon’.
After the break, satin saris in stylish patterns were showcased by the models and these mesmerized the guests. The final series featured the most exclusive collection of Sohani, and they were the hand-printed designer saris and a bridal collection with intricate and exclusive designs.
The grand opening ceremony of Sohani was organized by Trilogy event management and special thanks were given to Athena’s furniture and home décor. The show was choreographed by Bulbul Tumpa and Asian TV was the media partner.
To get a glimpse of Sohani’s exclusive designer wear, visit the outlet at Gulshan Avenue, opposite of Pink city.

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