Eid fashion show of Anjan’s

by Alvee Khan

photos by Abdullah Apu

FOR THE last 23 years, Anjan’s has been blending tradition with the contemporary trends in their dresses, representing the heritage of the country. Subsequently, Anjan’s arranged an elite Eid fashion show on May 15 at Emmanuelle’s Banquet Hall at Gulshan-1.
The event starting in the afternoon showcased traditional, ethnic and western dresses on ramp. Chief executive of Anjan’s Shaheen Ahmed also declared the inception of two co-brands. ‘Anjans have been working to develop Bangladeshi fashion, tradition and cotton for a long time. We’ve been experimenting with designs for a while as well. We’ve given in to the customers’ demands and launched two co-brands. ‘Art of Blue’ was created with ethnic and traditional fusion, focusing on the colour blue, and ‘Margin’ was created for western dresses. These two brands will work with tasteful aesthetic and contemporary trends,’ he said. He also thanked members of the media for their help in promoting and developing the fashion industry of Bangladesh.
The fashion show started with the Eid collection of Anjan’s. The first queue showcased sleeveless, sleeve-cut and fusion saris, with the second queue showcasing white and purple-ish shalwars and panjabis and the third queue featured patterned half-shirts, jeans, kurtis and kameez. This year’s Eid collection featured jamdani, Islamic, geometric and floral motifs and followed contemporary trends in design.
Afterwards, Margin was unveiled in two queues. The first queue featured western tops, palazzos, jeans in various designs of sleeves and the second queue featured long dress, party wear for the girls and casual shirts and cotton pants for men.
‘Art of Blue’ was unveiled featuring indigo dye, block print and geometric motif and showcasing sari, panjabis, shalwar kameez and shirts in two separate queues. The colour blue presented in a fusion of eastern and western designs reached new heights. The beautiful dresses left the crowd in awe of the brilliance of the designers.
Finally, the chief designer of Anjan’s and chief executive of Kanak- the jewelry palace Layla Khayer Kanak showcased her beautiful collection of fine jewelry, fashion jewelry, metal jewelry and carving ornaments. Gorgeous models presented the gold and silver plated ornaments in two queues while wearing bronze saris, creating a magical atmosphere for the visitors. The beautiful ornaments were designed by Kanak herself using silver, copper and various metals as well as stones and pearls.
After the final queue, 11 designers of Anjan’s went up on stage to greet the guests and the fashion show was choreographed by Azra Mahmood. Persona provided the makeover for the models.
The collection will be available at Anjan’s. Margin and Art of Blue will remain as individual fashion labels under Anjan’s, and Margin will arrive at the market by the end of this month.


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