Urban Truth’s summer collection

by Alvee Khan

photos by Abdullah Apu

URBAN Truth held a private VIP party for the launching of their brand new summer collection on May 16 at Chows located in the capital’s Banani.
Urban Truth, a Pride venture, focuses on western clothing for the youth, bringing contemporary designs in vibrant colours for the customers to become the life of a party.
Regular customers, models, well-wishers made the party come alive, having chats while checking out the collection. Light snacks, drinks and desserts were available for the guests and a DJ kept the groove rolling throughout the event.
For their collection, Urban Truth brought out a plethora of accessories and ornaments. There were stylish, hip and cool sunglasses, bags, purses and caps. The cross body bags and purses are priced within Tk 2,500 and sunglasses cost around Tk 1,200.
A wide collection of reasonably priced trendy ornaments featuring chokers, necklaces, earrings, bracelets and rings were on display. The cost varies due to design, size but most of them were under Tk 1,200.

For men, the new collection features stylish cotton half-shirts to provide comfort during the scorching summer. There were also full-shirts, half pants, full pants, boxers as well as polo and T shirts. The designs featured the trendy floral, tribal motifs as well as patterned designs, keeping up with the designing trends around the world.
For the girls, they showcased a lot of comfortable casual wear and tops. The tops in their versatile designs and colours were tremendously appreciated by the crowd. UT also featured stylish innerwear for girls, as well as party-wear.
The event, titled ‘Urban Truth’s S/S 2018 VIP preview party’ also revamped their website. The chill environment along with the presence of beautiful models and prominent names of the industry made the evening one to remember for all.
If you’re looking to become the life of your party and hangout while wearing cool hip dresses, Urban Truth’s new collection is the place to shop. Visit Pride’s outlet at Banani, Dhanmandi, Baily Road, Jamuna Future Park and Mirpur in Dhaka as well as at Afmi Plaza and Nasirabad in Chittagong.
You can also get a glimpse and order at their website: http://www.urban-truth.com/

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